The tech company quickly dropped its Olympic ad after ladies and dancers made a blatant parody of the Last Supper at the 2024 opening ceremonies in Paris.
Mississippi-based communications and technology company C Spire announced it was cutting ties with the games on Saturday morning – hours after the show sparked global outrage.
“We were shocked by the laughter at the Last Supper during the opening ceremonies of the Paris Olympics. C Spire will pull our ads from the Olympics,” the company said written in X.
C Spire declined to share with The Post what kind of ads were pulled or how upset they were about being part of the four decades-old global event.
Company President and CEO Suzy Hays said in a statement that “C Spire supports our athletes who have worked so hard to be a part of the Olympics. However, we will not be a part of the offensive and unacceptable ridicule.” of the Last Supper, that’s why we’re taking our ads out of the Olympics.
The spectacular performance culminated in an impromptu fashion show across the Debilyl Bridge where the Eiffel Tower and the Seine are in full view.
Three French ladies and elegantly dressed dancers began the show by lining up at the bottom of the runway, which resembled a long table, in a scene that seemed to evoke Leonardo da Vinci’s “The Last Supper.” Vinci.
In the middle was an attractive woman wearing a large silver head similar to a halo as shown in the pictures of Jesus. He smiled and made a heart shape with his hands as his peers looked down at the camera before doing a formal routine.
At a press conference on Sunday, Thomas Jolly, the artistic director of the opening ceremony, defended the production as a symbol of “inclusion.”
“Our issue should not have misled people. We never wanted to be revolutionaries. We wanted to talk about diversity. Diversity means togetherness,” said Jolly. “We wanted to include everyone, in such a simple way. In France, we have creative freedom, artistic freedom. We are lucky in France to live in a free country. I had no direct messages which I want to give. In France, we are a republic, we have the right to love who we want, we have the right not to be religious, we have many rights in France, and this is what I was want to pass it.”
Despite that explanation, criticism came from conservatives.
Working Catholic Marion Maréchal took to X, saying: “To all the Christians of the world watching #Paris2024 and feeling cursed by this drag queen illustration of the Last Supper , know that it is not France that speaks but the left. -few are ready for any challenge.”
because putting down the Habsburgs and mocking the main events of Christianity are indeed the FIRST two things that come to mind when you think of the #OlympicGames,” Eduard Habsburg, the Hungarian ambassador to the Vatican, wrote on X, also referring to the event showing the beheading of Marie Antoinette.
Mississippi Governor Tate Reeves — who did not initially criticize the move — applauded the cancellation of the C Spire ad.
“I’m proud to see Mississippi’s independent organizations put their feet on the ground,” The Republican said in X. “God cannot be mocked. C Spire designed a common, correct context. ”
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