Shiprocket unveils comprehensive trend report on How Bharat’s MSMEs Are Marketing Online to Unlock India’s $300 Billion eCommerce Market at Shiprocket SHIVIR 2024
The potential for eCommerce extends beyond major urban centers, with non-metros contributing to 71% of all orders. The Trends report reveals a growing trust in digital payments, with UPI popular for smaller applications and 42% of consumers preferring prepaid methods. Retailers see a preference for weekend shopping among consumers, with 84% of orders placed during … Read more