How Apple Vision Pro is Transforming Shopping and Gaming in Beauty and Fashion

Elf Beauty, Balenciaga and now SYKY and Anrealage have released interactive and immersive experiences for the Apple Vision Pro. With shopping and gaming services already integrated or integrated, the retail implications across beauty and fashion are huge.

SYKY: Behind the scenes at Anrealage Studio

The latest platform to launch a fashion experience app for Apple Vision Pro is Alice Delahunt’s SYKY Collective—with a presentation from Japanese label Anrealage.

Anrealage founder Kunihiko Morinaga created a color-changing version of his Pyramid Dress, drawing on photochromic fabric technology (materials that change color under ultraviolet light) and a bespoke piece worn by Beyoncé on tour. his Renaissance. Users can navigate the dress and reveal interactive details to learn more about the design and fabrics. The idea is very relevant to Morinaga, whose starting point is always 3D before moving on to the physical design process.

According to SYKY, it will introduce other experiences with fashion houses including digital extensions of ateliers, lectures or “new shopping areas to explore custom-made clothes.”

“At SYKY, we believe that the fashion industry is entering a period of dramatic change as physical objects converge and digital fashion experiences merge with the real world,” says Alice Delahunt, CEO and Founder of SYKY.

Balenciaga: Runway expansion with gamification loading

A week ago Balenciaga introduced the first part of its Apple Vision Pro experience developed in collaboration with AR
Arweave
Atomic Digital Design creative studio. Focused on Balenciaga’s Spring ’25 show in Shanghai in May with a collection of drone views, stereoscopic images (different views corresponding to the right and left eye view) that are part of a book dealing with accessibility of the contents of the previous collection.

Moving forward, as shared in a statement, Balenciaga “will continue to explore the possibilities of its technology with future content updates and new features that offer unique ways to interact with the brand.”

Recent internet activities can be insightful especially where sports are concerned. The latest installment of the Balenciaga Music Series is a collaboration with French composer and musician BFRND who has produced original soundtracks for every Balenciaga launch since 2017. The series features of the first four hours of music, video game and limited physical sales. – access pass embedded with a Near Field Communication (NFC) chip.

The pixelated game is set on different Balenciaga teams and while the first three levels are accessible to anyone via a dedicated website, WeChat, or a touch screen at Balenciaga’s Paris Montaigne and Shanghai outlets In IAPM, the flash mode is only available with the aforementioned NFC. chips-ie. to paying customers.

elf Beauty: Play and Community Shops

The beauty industry was ahead of the curve. In early 2024, elf Beauty released its Apple Vision Pro app. Created by virtual shopping platform, Obsess, it features guided meditations, stretching exercises and an interactive “Paint by Numbers” game. In addition, it is important, the shopping area with Apple Pay.

According to Obsess CEO and Founder, Neha Singh, it gives users “a new way to interact with a brand,” and “paves the way for a new era of shopping and storytelling through beauty.”

For the record, elf also recently became the first beauty brand to try a real-world venture on Roblox, powered by Walmart. Players can purchase items such as hoodies, lip balm and SPF products at a kiosk located inside its deep elf UP! experience. Those who complete the purchase also receive a “virtual twin” of their product available for use on the gaming platform.

“Testing the business on Roblox is the next step in our journey to integrate beauty with a deeper platform,” says Elf Beauty Chief Marketing Officer Kory Marchisotto.