FedEx Introduces New Cross-Border E-commerce Directory to Help Thai E-commerce Merchants Expand in China and Japan

Bangkok, Thailand, July 25, 2024 – Federal Express Corporation, one of the largest transport companies in the world, has released two cross-border e-commerce books, to help small and medium-sized businesses ( -SME) of Thailand to improve e-commerce standards in China and Japan.

China and Japan are the largest markets in the Asia Pacific region[1] which has a strong e-commerce operation, which offers many business opportunities for SMEs. However, exporters need to understand the unique digital landscape, consumer preferences, and logistics needs of each market to create a sustainable business model.

FedEx is fully immersed in the e-commerce environment of China and Japan and has used its experience to develop books available for download from. FedEx website. Each e-book includes:

• An overview of the consumer environment helps e-tailers to focus their businesses on areas where potential customers are most likely.
• The most important categories of e-commerce products so that SMEs can quickly understand where their main competition is, and which sectors are not protected.
• Local e-commerce market reports and platforms where sellers can dig deeper.
• Consumer trends and preferences for marketing strategies such as livestreaming, short video and social media.
• Hot shopping periods such as Valentine’s Day in China, Valentine’s Day and Valentine’s Day in China, as well as Oshougatsu New Year Holidays and Golden Week in Japan.
• Payment and delivery options and options.

“Finding new customers in the international market is a smart way for SMEs that want to drive customer growth and revenue. Digital channels lower the barriers to market entry, but the best business strategies backed by smart local market insight. It’s especially important in fast-moving industries like e-commerce,” said Kawal Preet, President Asia Pacific, FedEx. “China and Japan are important markets in the APAC region. We have built our local knowledge based on our decades of experience, which is an important part of the e-commerce experience. We are also connected to the platforms and processes to provide a seamless experience for sellers and customers. That gives us a unique view of the latest local knowledge to help e-tailers operate more effectively.”

“The opportunity for Thai businesses to grow and succeed in the e-commerce market of China and Japan is huge,” said Sasathorn Phaspinyo, managing director, FedEx Thailand. “With the right tools and guidance, we are confident that Thai SMEs can achieve sustainable growth in these markets. These books, together with our unique services and global network , are positioning FedEx as the partner of choice for international expansion.”

Thailand plays an important role as a strategic hub for Intra-Asia and global trade. Thai SMEs account for more than 99% of all businesses in the country[2] and are important in driving the local economy as one of the main exporters of agricultural, automotive and mechanical products. With China and Japan among Thailand’s top three export markets, there are huge growth opportunities for local businesses to compete and succeed in these major markets.

For more information, download the e-books here: Entering cross-border e-commerce in China and Japan

[1] E-commerce in the Asia-Pacific region – statistics and facts | Statistics

[2] Prime Minister Encourages Continued Growth of Thai SMEs, Supports Thailand SME Synergy Expo 2024 to Improve Skills and Empower Thai Entrepreneurs