Boston Ranks Among the Most Fashionable Cities in the United States

(Photo by Eugene Gologursky/Getty Images)

Come on, New York City! Boston has emerged as a fashion powerhouse, surprising many with its high ranking in fashion across the country. A recent study reveals that Boston is the 9th most fashionable city in the US and the 2nd in the Northeast, surpassing even the big Apple.

Boston’s Fashion Rankings

Boston ranks ninth out of 249 American cities, boasting 471.74 fashion-related searches per 10,000 residents. This puts Boston ahead of New York City – *WHAT?* – which is in 20th place with 383.89 searches. In the Northeast region, Boston is ranked 2nd, highlighting its position as a regional fashion leader.

We knew you could do it, Boston!

80s and 90s Fashion Trends

Although Boston residents have a moderate interest in 80s fashion, ranking 73rd nationally with 8.73 searches per 10,000 residents, their desire for 90s styles is more evident. The city is in 39th position with 10.66 searches per 10,000 inhabitants for 90s fashion, which shows a great interest in the aesthetic sense of the time.

General fashion research

Bostonians aren’t just smart; they are also eager to stay updated with current trends. The city ranks 12th in the US for general fashion searches, with 79.93 attractive searches per 10,000 residents. This broad interest reflects Boston’s interest in fashion, from retro to modern styles.

When it comes to high fashion brands, Bostonians pay close attention. The city ranks ninth nationally with 359.69 searches per 10,000 inhabitants for brands such as Miu Miu, Prada, Loewe and Balenciaga. This high profile highlights the Boston residents’ desire for high-end fashion.

(Yes, I realize this is a lot of fashion story numbers, but numbers don’t lie. Even if your friend did when she told you bananas are delicious too.)

Fashion Tips from RushOrderTees

Mike Nemeroff, CEO and Co-Founder of RushOrderTees, offers insight into the trend: “It’s amazing to see how interest in fashion varies from city to city across the US. Continue to inspire us today. Take a look just on TikTok or your Instagram feed, and you’ll see your favorite celebrities and influencers rocking this latest look. There’s no doubt about it: 80s and 90s fashion trends are hot now.

Boston’s impressive fashion shows showcase the city’s keen interest in the latest and greatest fashion trends.

From the big hair and neon of the 80s to the grunge and minimalism of the 90s, as well as the latest high fashion brands, Boston stands out as a city that knows and loves its fashion.

So, next time you’re in Beantown, keep an eye out for those stylish Bostonians! They are here to stay.

Lauren Beckham Falcone is the co-host of Bob & LBF in the Morning. A former award-winning reporter and columnist for the Boston Herald, he credits his current success as a pop culture commentator to watching too much TV as a child and surfing the internet. especially when he is an adult. LBF is a regular contributor to NECN and is an honorary board member of the Massachusetts Down Syndrome Congress. Lauren lives in Canton with her husband Dave and daughter Lucy. Lauren writes about popular topics, New England destinations, and seasonal DIY.

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