Better Choice Company Inc. Announces Public Offering Prices

Better Choice Company, Inc.

Better Choice Company, Inc.

Tampa, Florida, July 29, 2024 (GLOBE NEWSWIRE) — Better Choice Company Inc. (NYSE American: BTTR) (the “Company” or (“Better Choice”), a pet health company, today announced the pricing of its underwritten public offering of an aggregate of 1,667,000 shares of its common stock (or prepaid warrants (“Prepaid Warrants”) in lieu of a public offering price of $3.00 per share (including the Pre-Funding Exercise price). the underwriters have a 45-day option to purchase up to an additional 100,000 shares of common stock and/or Preemptive Rights at a public offering price below the written discount.

Closing of the offering is expected to occur on July 31, 2024, subject to the satisfaction of customary closing conditions. The Company intends to use all proceeds from this offering for corporate purposes, including working capital, sales and marketing, and operating expenses.

ThinkEquity is acting as the sole bookrunner for the offering.

A registration statement on Form S-1 (File No. 333-280714) related to the offering was filed with the Securities and Exchange Commission (“SEC”) and became effective on July 29, 2024. This offering done only by methods. of the prospectus. Copies of the final prospectus, when available, may be obtained from ThinkEquity, 17 State Street, 41.St Floor, New York, New York 10004. The final prospectus will be filed with the SEC and will be available on the SEC’s website located at http://www.sec.gov.

This press release does not constitute an offer to sell or the solicitation of an offer to buy, nor will there be any sale of these securities in any jurisdiction or jurisdiction. such offer, solicitation or sale may be lawful prior to registration or certification. under the securities laws of any other country or jurisdiction.

About Better Choice Company Inc.

Better Choice Company Inc. is a fast-growing pet health and wellness company committed to leading the industry in revolutionizing products and services that help dogs and cats live healthy, happy and it is long. We take an alternative, nutrition-based approach to pet health based on standard dog and cat diets, and position our product range to benefit from traditional methods of raising pets and focusing on consumer health and wellness. We have a proven, multi-year track record of success in selling trusted pet health products and are strengthening our digital footprint to provide pet parents with the knowledge to make the right decisions about the health of their animals. We sell most of our dog food, cat food and cat food under the Halo brand, which focuses on offering fresh and canned foods made from real meat, and cooked foods that are slightly cooked. For more information, please visit https://www.betterchoicecompany.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words “believe,” “about,” “estimate,” “continue,” “expect,” “to intend,” “should,” “plan,” “by,” “goal,” “opportunity,” “may,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify predicted sentences. The Company has based these forward-looking statements primarily on our current expectations and assumptions about future events and financial trends that we believe may affect our financial condition, results of operations, business strategies and needs. of finance. Some or all of the results anticipated by these forward-looking statements may not be achieved. Additional information about the Company’s risk factors is contained in our filings with the SEC. Any statement it gives us here only refers to the date it was written. Factors or events that could cause our actual results to differ may arise from time to time, and it is impossible for us to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future updates or otherwise, except as may be required by law.

Company Contact:
Better Choice Company, Inc.
Kent Cunningham, CEO

Investor Relations:
KCSA Strategic Communications
Valter Pinto, Managing Director
T: 212-896-1254
Walter@KCSA.com

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